Massage doesn’t just feel good, it’s good for you!
In their 2016 Consumer Survey, the AMTA (American Massage Therapy Association) learned more about how, why and when people seek out massage therapy.
The results show that 78 percent claimed their primary reason for receiving a massage in the previous 12 months was medical (50 percent) or stress (28 percent) related. Medical reasons include pain relief, soreness, stiffness or spasms, injury recovery, migraines, prevention, pregnancy or pre-natal, and general well-being.
- 88 percent of individuals view massage as being beneficial to overall health and wellness.
- 89 percent of consumers surveyed believe that massage can be effective in reducing pain; with 28 percent of respondents stating they have used massage therapy for pain relief.
- The overall mean (excluding none) was 3.8 massages for those receiving massage in past 12 months.
In addition:
- As few as 27 percent of individuals believe massage therapy is only a form of pampering.
In the previous 12 months, 22 percent of massage consumers received their last massage at a spa compared to 17 percent in 2015.- 71 percent of consumers agree that massage therapy should be considered a form of healthcare.
- 50 percent of people have received a massage for one or more of the following reasons: soreness, stiffness or spasms, to relieve or manage stress, for prevention or to improve quality of life, injury recovery or rehabilitation, to keep fit or healthy/maintain wellness, pregnancy/prenatal, or to control headaches or migraines. This compares to 52 percent of respondents in the 2015 study.
Want to learn more about why consumers are using massage therapy? Check out the full article HERE:
